The psychology of transport choice... So what is Motonormativity?
- Better Journeys
- Mar 20
- 1 min read
Updated: Apr 16
12:30pm, Friday 28th March 2025 with Professor Ian Walker at the Guernsey Chamber of Commerce
Come and learn about a very specific bias that has been studied by Professor Ian Walker of Swansea University that he has labelled "Motonormativity". The insights are somewhat mind-blowing and I imagine will fuel some significant debate. Booking link here.
Can addressing motonormativity help promote more inclusive and environmentally friendly mobility solutions and encourage a shift away from car dependency toward diverse, accessible transportation options? Come and find out.
Thanks to the Guernsey Chamber of Commerce for letting us use their facilities and for the support of Thomas Dorey's Eco Legacy.
We're planning on running one in hashtag#Jersey too at a later date. Let us know if you have a good venue we can use!
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This is a really eye-opening perspective on how deeply ingrained car culture is in our daily decision-making. Understanding motonormativity through a psychological lens helps make sense of the challenges in shifting toward more sustainable transport habits.
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Looking forward to more insights that challenge the norm and encourage fresh thinking around mobility.
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